Defined the product strategy for the next 5 years (where to play / how to win) and rolled-out the tactical local market plans in meat packaging EMEA business unit (meat, poultry, fish & seafood, meat alternatives).

Launched 11 innovative products, closely collaborating with R&D and sales to validate new concepts.

Led new lead generation strategies, created a mapping with 1900+ industry players, and worked with sales and business development teams to increase sales.

Leading weekly sales focus groups (for example on fish segment) to create a targeted strategy to improve our pipeline and sales.

Crafting unique selling propositions and contributing to content pipeline creation, collaborating with marketing teams.

Proactively assessing market segment needs and understanding current and future client needs, supporting the lifecycle of Amcor products.

Led the AD Circular program as the Sales Champion to recycle liners in France & Belgium.

Researched the launch of a confidential project, led 20 qualitative interviews (if launch: +1M€ yearly budget).

Optimized Salesforce workflow and organizing weekly training for French salespeople.

Transitioned ≈150 clients into our e-commerce platform.

Product management of ThermaVIP+ insulation packaging for Covid Vaccines (€500,000+ revenue)..

Created an automated lead generation strategy and improved the email workflow of Avery Dennison EMEA.

Managed the marketing strategy of the AD Circular program (Google Ads, newsletters, website, videos, brochures…).

Launched 2 products in more than 30 countries.

Developed the content and design for Bostik’s new phone application which will be launched in 8 languages.

Benchmarked more than 700 competitor products to create a brochure highlighting Bostik’s product advantages which will be distributed to the sales teams across 30 countries.

Managed Bostik’s social media strategy across Facebook, Instagram and LinkedIn for the Wall & Floor steering unit, increasing from 40 000 to +100 000 followers.

Automated Excel files using VBA to evaluate employee sales in 40 agencies. This increased weekly data analysis by 600% and helped our Regional Commercial Direction become Top 10 within the Société Générale national network.

Created Société Générale’s internal social network for the Pau Commercial Direction (400 employees).

Created the PowerPoint presentations for the meetings of the Commercial Director.

Analysed three marketplace studies across more than 100 countries to decide where to sell two products and presented the findings to the Director of the Business Line, creating a business case for the Top 10 countries to target and focus on.

Travelled to Rennes to sell the two products internationally in collaboration with the international sales engineer.

Organized 5 trips from Argentina to Paris which catered to over 104 customers with an average rating of 4.9.

Pivoted the business during COVID-19 to offer weekly online tours through Zoom in collaboration with tourist guides.

Hosted 4 events for over 122 entrepreneurs through a partnership with the IICP coaching institute in Argentina, teaching subjects such as how to start a business, how to be effective on social media as well as topics related to personal development (emotional intelligence, resilience…).

Collaborated with an entrepreneur from these events to manufacture and sell ∼600 face masks during Covid.

Other marketing tasks (chatbot, website, blog, google analytics, SEO, social media Ads…