Defining the product strategy for the next 5 years (where to play / how to win) and roll-out the tactical local market plans in EMEA for meat packaging (meat, poultry, fish & seafood, meat alternatives).

Launching innovative products, closely collaborating with R&D to validate new concepts.

Guiding the direction and goals of the meat product segment, prioritizing initiatives and leading cross-functional efforts to meet financial and strategic goals.

Finding new leads, mapping players in the industry, and working with sales and business development
teams to generate more sales.

Collaborating with stakeholders in EMEA and North America to support vertical marketing plans (sales, technical, finance, clients & prospects…).

Crafting unique selling propositions and contributing to content pipeline creation, collaborating with marketing teams.

Proactively assessing market segment needs and understanding current and future client needs, supporting the lifecycle of Amcor products.

Leading the AD Circular program as the Sales Champion to recycle liners in France & Belgium.

Researched the launch of a confidential project, led 20 qualitative interviews (if launch: +1M€ yearly budget).

Optimizing Salesforce workflow and organizing weekly training for French salespeople.

Transitioning ≈150 clients into our e-commerce platform.

Product management of ThermaVIP+ insulation packaging for Covid Vaccines (+500 000€ yearly sales)..

Created an automated lead generation strategy and improved the email workflow of Avery Dennison EMEA.

Managed the marketing strategy of the AD Circular program (Google Ads, newsletters, website, videos, brochures…).

Developing the content and design for Bostik’s new phone application which will be launched in 8 languages.

Benchmarking more than 700 competitor products to create a brochure highlighting Bostik’s product advantages which will be distributed to the sales teams across 30 countries.

Managing Bostik’s social media strategy across Facebook, Instagram and LinkedIn for the Wall & Floor steering unit, increasing from 40 000 to +100 000 followers.

Automated Excel files using VBA to evaluate employee sales in 40 agencies. This increased weekly data analysis by 600% and helped our Regional Commercial Direction become Top 10 within the Société Générale national network.

Created Société Générale’s internal social network for the Pau Commercial Direction (400 employees).

Negotiated the renewal of +20 partnerships with sports clubs, with a total value of €200,000.

Created the PowerPoint presentations for the meetings of the Commercial Director.

Created teaser videos for the events we organized.

Other daily marketing tasks specific to the bank industry such as transferring clients portfolios.

Analysed three marketplace studies across more than 100 countries to decide where to sell two products and presented the findings to the Director of the Business Line, creating a business case for the Top 10 countries to target and focus on.

Travelled to Rennes to sell the two products internationally in collaboration with the international sales engineer.

Launched from scratch the business which now employs 12 tourist guides part-time in Europe.

Organized 4 trips from Argentina to Paris which catered to over 100 customers with an average rating of 4.9.

Pivoted the business due to COVID-19 and now offer weekly online tours through Zoom at €8 per person.

Hosted events for over 150 entrepreneurs through a partnership with a coaching institute in Argentina, to teach subjects such as how to start a business, how to be effective on social media as well as topics related to personal development.

Other marketing tasks (chatbot, website, blog, google analytics, SEO, social media Ads…).